The data controller for the collection and processing of personal data from the Website is EG Moda, a limited liability company registered under the laws of the Arab Republic of Egypt.

Postal address: District 5, Mindhaus office complex, Unit B03-G14M, Cairo, Sokhna Highway.

We collect and process your personal information in several ways, so that we can provide our services in a more personalised and relevant manner. This happens when:

• you visit the Website and use your account to buy items, or to buy or redeem online vouchers, or you correspond with us by phone, email or otherwise;
• you make an online purchase or check out as a guest (in which case we only collect the transaction-based data we need to deliver your purchase);
• you register an account with us;
• you engage with us on social media, by email or through the chat feature;
• you contact us by any other means with queries, complaints and so on; or
• you report a problem with our Website.

By registering an account, you consent to the collection of your personal data. If you place an order, we hold personal information including your contact details (name, email address, phone numbers, postal home address, and delivery and billing addresses) and your billing and payment information (such as, but not limited to, bank account details, credit or debit card number, cardholder name, expiry date and authentication code), so that we can process and fulfil your order.

Saved card payment details are never shared with third parties and are used only to process your order, through our secure payment partner's systems. We may also obtain your personal information as a result of authentication or identity checks.

We sometimes ask for your telephone number. We may give this number to our courier for delivery services, or to our Customer Experience team so they can contact you. These details also allow us to process your order and tell you its status.

In specific situations, we need your data to pursue our legitimate interests in ways you could reasonably expect as part of running our business, and which do not materially affect your rights, freedoms or interests. For example, we use your purchase history to send you more personalised content. We also combine the shopping history of many customers to identify trends, keep up with demand and develop new products or services. We always keep this data anonymous.

Each time you visit the Website, we may automatically collect:

• technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, and your operating system and platform;
• information about your visit, including the full clickstream of Uniform Resource Locators (URLs) to, through and from the Website (with date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), and the methods used to browse away from the page; and
• any phone number or email address used to communicate with our Customer Experience team.

We may use your personal information to process orders and payments and to give you a personalised shopping experience. We also use your details to fulfil and deliver your orders and manage your account. Personal information you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of it. Where we have a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates and information about the goods and services we offer, but only in line with your preferences (see Marketing below). We do not sell or provide your details to third-party marketing companies.

Finally, we may use your personal information, together with non-personal data, for our internal marketing and demographic studies and to monitor customer patterns, so we can keep improving the Website design to better meet our visitors' needs. We use this data anonymously and in aggregated form.

The applicable data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service and experience.

If you wish to change how we use your data, see Your rights below.

We also collect and process your personal information:

• to notify you about changes to our service;
• to make sure content from the Website is presented in the most effective way for you and for your computer or other device;
• to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• to improve the Website so that content is presented in the most effective manner;
• to let you take part in interactive features of our service, if any;
• as part of our efforts to keep the Website safe and secure;
• to measure or understand the effectiveness of the advertising we serve you; and
• to make suggestions and recommendations about goods or services that may interest you.

If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some of the services you have asked for. For example, if you ask to be notified when an item is back in stock, we cannot tell you unless you have given us your general consent to hear from us, or if you gave that consent and later withdrew it.

We sometimes share your personal data with trusted third parties, whether locally or internationally. For example: delivery couriers, fraud management, handling complaints, helping us personalise our offers to you, and so on.

To keep your data safe and protect your privacy, we take these steps with those organisations:

• We provide only the information such third parties need to perform their specific services.
• The third parties we engage may only use your data for the exact purposes we specify in our contract with them.
• We work closely with the third parties we engage to make sure your privacy is fully respected and protected at all times.
• If we stop using the services of any third party we engage, all of your data held by them will be deleted or made anonymous.

Examples of third parties we work with:

• IT companies who support our website.
• Payment gateway service providers.
• Delivery couriers.
• Direct marketing companies who help us manage our electronic communications with you.
• SMS service providers who help us manage our telephone communications with you.
• Google and Facebook, to show you products that might interest you while you browse the internet. This is based on either your marketing consent or your acceptance of cookies on our Website. See Cookies.

We only share your data with third parties for their own purposes in very specific circumstances, for example:

• For fraud management, we may share information about fraudulent or potentially fraudulent activity in our systems. This may include sharing data about individuals with law enforcement bodies.
• We may also be required to disclose your personal data to the police or other enforcement, regulatory or government bodies, in your country of origin or elsewhere, on a valid request. These requests are assessed case by case and take our customers' privacy into consideration.

For further information, please contact our Customer Experience team via chat.

To help personalise your journey on the Website, we currently use the following companies, who process your personal data as part of their contracts with us:*

• SFCC Einstein
• Google Analytics
• Google Ads
• Google Tag Manager
• DoubleClick
• Bing
• Facebook
• Instagram
• YouTube
• Snapchat
• Criteo
• MoEngage (ESP)

*The list of service providers is not exhaustive, and the companies listed may change based on business needs and best practice.

When you register an account on the Website, you can opt in or out of our regular updates, which send you:

1. Email alerts for new products, special offers, events of interest and one-off marketing promotions. These alerts only include marketing information relating to the Website.
2. Direct mail alerts for new products, special offers, events of interest and one-off marketing promotions. These alerts only include marketing information relating to the Website.

We do not sell or otherwise pass your details to third parties for marketing purposes. Marketing communications you subscribe to are sent only by the Website.

You can unsubscribe from any service or update you have subscribed to at any time if you change your mind. Every email we send includes an easy automated unsubscribe link so you can opt out of that mailshot. Simply follow the instructions in the email or contact our Customer Experience team via chat.

You can request, and if necessary change, the personal information that Azadea Group holds about you. You have the right to request the following:

For all requests relating to these rights, please contact our Customer Experience team via chat.

Registered customers can change their information directly on the Website: after signing in using the “Sign In” menu on the home page, your personal information is available to review and change under “My Account”. Only you or, at your request, the Customer Care department can access your personal data from the Website.

We take care to maintain appropriate safeguards to protect the security, integrity and privacy of the information you give us. When you place an order or access your account information, we use Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us to protect it from unauthorised use. We also take reasonable steps to make sure the third-party business partners we transfer data to provide sufficient protection for that personal information.

The Website uses cookies (very small files and numbers that we send to and store on your computer or other access device), which we can access when you visit the Website in future. This section sets out how we use and process cookies (the “Cookies Policy”). Cookies help us give you a good experience when you browse the Website and allow us to improve it.

There are four types of cookies:

By using the Website, you consent to and agree that we can place these types of cookies on your device and access them when you visit the Website in future.

To delete cookies already on your device, see the help and support area of your internet browser for instructions on finding the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies, you may not be able to access or benefit from certain areas or features of the Website.

All content available on the Website, including (without limitation) text, graphics, logos, buttons, icons, images, audio clips, data compilations and software, and the compilation of them (together, “Content”, as defined further below), is the property of Azadea Group, our affiliates, our partners or our licensors, and is protected by Egyptian and international copyright laws.

The trademarks, logos and service marks displayed on the Website (the “Trademarks”) are the registered and unregistered marks of the Website, our affiliates, our licensors or our partners in Egypt and other countries, and are protected by Egyptian and international trademark laws. Any other trademarks that appear on the Website and are not owned by us, our affiliates, our partners or our licensors are the property of their respective owners, who may or may not be affiliated with, connected to or sponsored by us.

Except as required under applicable law, neither the Content, the Trademarks nor any other part of the Website may be used, reproduced, duplicated, copied, sold, resold, accessed, modified or otherwise exploited, in whole or in part, for any purpose without our prior written consent.

For the avoidance of doubt, we do not make any warranty or representation in respect of any other trademark, and all trademarks shown on the Website belong to their respective owners.

The Website “Content” is any graphics, photographs (including all image rights), sounds, music, video, audio or text on the Website. We endeavour to make sure the information on the Website is accurate and complete, but we do not promise that it is accurate or error-free. We also do not promise that the functional aspects of the Website or its Content will be error-free, or that the Website content or the server that makes it available are free of viruses or other harmful components. We always recommend that all internet users have up-to-date virus-checking software installed.

By posting on any of our social media channels, you agree to be solely responsible for the content of all information you contribute. You also grant us the right to use any content you provide for our own purposes, including republication in any form or media. Comments may be moderated and may take up to 72 hours to appear. We do not commit to checking all content and will not be liable for third-party posts. If you have a complaint about any posts, please reach out to our Customer Experience team via chat.

We reserve the right, at our sole discretion, not to publish or to remove (without limitation) any comment that we believe may be unlawful, defamatory, racist or libellous; incite hatred or violence; be detrimental to people, institutions, religions or people's privacy; cause harm to minors; be detrimental to trademarks, patents and copyrighted content; contain personal data; or improperly use the medium to promote and advertise businesses. The Website is available to the public, so information you consider confidential should not be posted on it.

We are not responsible for the content of any off-website pages or any other websites or pages linked to or from the Website. We cannot control these sites, and external links on the Website are for convenience only and are not an endorsement by us, our affiliates or partners of the referenced content, product, service or supplier. You link to or from any off-website pages or other websites at your own risk.

We are in no way responsible for examining or evaluating, and do not warrant, the offerings of any off-website pages or other websites linked to or from the Website. We also accept no responsibility or liability for the actions, content, products, advertising or any other material available on or branching off those sites and external sources, or for the services of those pages and websites, including (without limitation) their privacy statements and terms. Please read the terms and privacy policies of all off-website pages and other websites you visit carefully.

We cannot be held liable for any damages or losses, real or alleged, arising from use of, or reliance on, the content, goods or services available on those sites or external sources.

Our services are not intended for children, which we consider to be: (1) individuals who are not of legal age or the age of privacy consent in your jurisdiction; or (2) where data is processed on the basis of a contract, individuals who are not of the age of legal capacity to enter into the agreement.

We will keep copies of your information for as long as you maintain your account or as necessary for the purposes set out in this Privacy Policy, unless applicable law requires a longer retention period. We may also keep your information for as long as necessary to establish, exercise or defend any legal rights.

We cannot be held liable:

• for any use of, or interruption or unavailability of, the Website;
• for any loss of data, or any bugs, viruses or other technologically harmful material that may infect your computer equipment because of your use of the Website or your downloading of any content from it or from any website linked to it;
• for any errors or omissions in the information available on the Website;
• for any and all damage resulting from a third party's fraudulent intrusion that causes changes to the information on the Website; or
• for any direct or indirect damage, whatever its cause or causes, nature, origins or consequences. This includes loss of profit, clients and data, or any other loss of material goods, arising from anyone's access or failed access to the Website, or any credit granted or reliance placed on information coming directly or indirectly from the Website.

Any dispute or claim arising out of or relating to this Privacy Policy and Cookies Policy shall be referred exclusively to the Courts of the Arab Republic of Egypt.

This Privacy Policy and Cookies Policy is governed by the laws applicable in Egypt.

If you need more information about the Privacy Policy or the Cookies Policy, please see the help section of the Website, where frequently asked questions are answered. If you need more information, please go to the Contact Us section of the Website.

If you would like to talk to us, please reach out to our Customer Experience team via chat.

You acknowledge and agree that the Website's Privacy Policy and Cookies Policy and the Terms constitute the complete and exclusive agreement between you and us concerning your use of the Website and any purchase by you of any products from the Website, and accordingly supersede and govern all prior proposals, agreements or other communications.

If any provision of the Privacy Policy and Cookies Policy or the Terms is held to be illegal, invalid or unenforceable in whole or in part, the relevant agreement will remain valid as to the other provisions and the remainder of the affected provision. Any waiver by us of any provision of the Privacy Policy and Cookies Policy and/or the Terms is not a waiver of any subsequent breach or default and does not affect the other provisions of the relevant agreement.

Nothing in the Privacy Policy and Cookies Policy or the Terms creates any agency, partnership or other form of joint enterprise between us.

We reserve the right to update or amend the Privacy Policy and Cookies Policy at any time, and we encourage you to review the most current version regularly so that you are always aware of our latest privacy practices. Any changes take effect immediately when posted to the Website. Your continued use of the Website constitutes your agreement to all such terms.

We reserve the right to refuse to supply products to any person who is in breach of the Privacy Policy and Cookies Policy or the Terms.

If you have any questions, please reach out to our Customer Experience team via chat.